Art Direction, Design, Content Development
What started as a small co-op of climbing friends is now probably the largest co-op in the nation. With millions of members REI is the leader in the outdoor retail market.
As a Co-Op they are able to focus on things many other companies cannot. Each year they donate millions to causes that seek to protect our planet and encourage everyone to get outside. They truly listen to their members with direction from their member elected board. And REI seeks to constantly improve their sustainability and impact on the environment.
I was hired to be a creative leader in helping to develop fully integrated campaigns and brand content. Working with cross departmental teams I helped maintain creative direction/alignment in execution for print, digital and out-of-home advertising, direct mail, email, social media, mobile app notifications, and retail signage. I also helped improve collaborative processes between creative teams, marketing integration teams, and various program managers.