Zumiez Private Label Visual Branding

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After first demonstrating the need for visually branding Zumiez private label brands with the Empyre denim project, I began to oversee the seasonal creation of branded assets for many of the Zumiez private labels: Empyre, Aperture, Free World, Dravus and others.

Through the creation of these assets Zumiez saw and increase in sell-through and overall private label brand demand online and in-store.



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