Providing the concept, UX design, art direction, and final design for the first online Outerwear Guide for Zumiez, I crafted a photo plan after an internal discussion based around the idea of friends heading out on their snow mobiles to go snowboarding. I scouted locations and planned the shot list. I then provided direction during the shoot to the photographer and at times acted as the 2nd angle photographer.

This online shop-able look book was able to increase Outerwear sell through, private label brand awareness, and brand relevance in the snowboard industry.