After the success of the Empyre denim launch I worked with the team at Zumiez to Visually develop other under performing private label brands. Zine was a entry level basics line with hoodies, tees, and other basics for the Zumiez customer. zine was also leveraged regularly for promotions and to stay competitive with discount retailers.
While these sold well in store, again they didn’t perform as well online. I created the art direction and design for the visual identity of the brand and its assets. We were able to significantly raise the performance of Zine creating campaigns across multiple channels from the assets we originally created for online use only.