While at Tommy Bahama I worked on various materials for marketing and branding. Mailers, Post Cards, Magazine Advertisments, Pop cards, In-Store signage, Hang Tags, and more.
One of the highlights during this time was the development of the first loyalty campaign for the brand. I developed the letter, gift cards and worked with copy to create the best experience for the customer.
Another highlight was working to develop the first seasonal catalog and seeing the impact it had on business.