Concept Development, Art Direction
While developing a video about the new Osprey suspension technology “Anti-Gravity” for the REI Spring 2015 Campaign, I researched the Osprey brand history and became fascinated with their founder Mike Pfotenhauer. As we were discussing the viability of a format change to the Osprey brand page, the content ownership team granted this project a small budget to create the video with the amazing REI films team.
I developed the concept, art direction, and worked directly with the REI films team in editing the piece.
See the work online at www.rei.com/h/osprey