evo Spring Lookbooks

evo_mens_spring_looks_prview

evo

Strategy, Creative Direction, Art Direction, Team Management

Wanting to do something bigger and more apparel driven for spring but with a short time line and little budget, I developed the idea of a digital lookbook campaign. I quickly put together some mood boards, a shot list and then after capturing the looks with our in-house photo team, we built custom landing pages for the customer to shop from.