evo Rain Jackets Campaign

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evo

Art Direction, Design, Illustrations

Wanting to focus on technical shells as the snow season came to an end, we created a campaign around rainwear. The hard part came when on the day of the shoot we had to fake the rain as the sun decided to finally show its beautiful face in Seattle that day. Using various watering tools, I created some fake rain for our models and was then able to digitally create a rain shower over the rest of the backgrounds.



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