Design Strategy, Creative Direction, Art Direction, Design
Evo has historically put out a catalog or brand piece each winter season to encourage sales and to continue to reach out to new customers. In the past they have always focused solely on product. This season I proposed that we utilize the newly conceived “evo Collective” and the updated founding principles of the “Great 8” to showcase the brand along with a visual theme based around encouraging evo customers to go and discover their next great adventure.
The piece is a true representation of the evo brand today. The models used in the interior product shots were all evo employees while each of the founding principles is represented by an evo Collective member that represents it well. The piece was featured in all major ski and snowboard magazines including Powder, Transworld Snowboarding, and Snowboard Mag. I also was part of the team that encouraged evo reaching out to a broader audience seeing the piece get placement in Outdoor Magazine.