Creative Direction, Art Direction, Design, & Team Management
evo is a lot of things. It is a retail store featuring ski, snowboard, skate, bike, and outdoor lifestyle products. Each retail location is also an art gallery, movie venue, and place to gather for outdoor education and special events. During my time at evo I lead and directed creative for every aspect of the company.
I was hired to establish better processes and strategies for the creative team while increasing the teams ability to produce great content. I had a great time leading the creative teams through a variety of awesome programs and campaigns. The top highlight was the brand print piece that was featured in leading Ski, Snowboard, and outdoor magazines. I lead all aspects of the project from leading the conceptual phase, to directing the photo shoots, to doing final executional designs. It was a project that touched every team in the company and was admired by many in the outdoor industry.