I was hired at Brooks to build and develop an internal team of world class creative team to focus on global brand creative and marketing needs. Working with a wide variety of teams I oversee and direct creative for: Seasonal marketing campaigns, Go to Market tools (workbooks, sales meetings, seasonal photo asset direction and development), Brand and industry events, Retail creative development, and special projects. I also lead our regional teams throughout the world to ensure creative consistency.
Brooks Brand Beliefs Book
Concept, Creative/Art Direction
Working with CEO Jim Weber my team and I built the Brooks brand beliefs book. Crafted to be a tool and guide, the book is a point of reference and inspiration for all Brooks employees around the globe.
Every detail of the book was considered from the paper, to the binding techniques, to the shoe lace book mark. With the words coming from Jim himself, the team was able to bring to life the spirit that is Brooks through design and execution. I provided creative and art direction and worked with the printer to ensure the project came to life as designed. Design was provided by Matt Larson.
Strategy, Concept, Creative Direction
Working with an amazing team including internal designer Matt Larson, photographer Zach Ancell, and Videographer Paul Lebel we developed content and an event to celebrate and honor the selected Track Coaches for Spring 2017.