Tommy Bahama
Various Designs for Web and Print
Originally hired on when Tommy Bahama was looking to create a new unified front with their family of brands, I have now spent more than 2 years designing materials for all aspects of the brand.
I was part of the lead team that created a new line of identity pieces, logos, hang tags and labels that reestablished the brand. Utilizing new research in the field of email marketing I helped develop new layouts, templates, and helped establish the creative direction for Tommy Bahama’s email campaign significantly raising the performance of the marketing channel.
I have worked on national ad campaigns, brand catalogs, in-store displays and all manner of materials both on the web and offline.